This fifth edition of the bestselling textbook is a major new revision, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language. A must-have guide for students of language, communication, media, and cultural studies at both undergraduate a...

This fifth edition of the bestselling textbook is a major new revision, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language. A must-have guide for students of language, communication, media, and cultural studies at both undergraduate and postgraduate levels.