Human Brand
208
Pagini
2013
An
Cartonata
Copertă
Editura
Jossey-bass
Copertă
Cartonata
Pagini
208
An publicare
2013
ISBN
9781118611319
Categorii
Marketing & Vânzări
Descriere
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.
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