Rob Westrick is the Vice President of Research and Development for Elekta Oncology, a leading producer of radio therapy equipment. His career spans many industries including aerospace, construction vehicles, oil and gas equipment, and medical devices. As Rob moved to new sectors broadened his experi...

Rob Westrick is the Vice President of Research and Development for Elekta Oncology, a leading producer of radio therapy equipment. His career spans many industries including aerospace, construction vehicles, oil and gas equipment, and medical devices. As Rob moved to new sectors broadened his experience of transforming the process of creating new product designs. In 2007 he met Chris Cooper, a kindred spirit, and together they created the Simpler Design System. Chris Cooper has over 20 years of leadership experience in the delivery of successful large-scale Lean transformations across a broad range of industries, companies, and countries. His industry experience includes aerospace, defense, military, finance, marketing, health care, pharmaceutical, manufacturing, and maintenance, repair and overhaul. Chris is also author of The Little Book of Lean.