Celebrating 100 years, Belstaff has been dubbed 'the coolest British outerwear brand of all time' by Maxim magazine.

Celebrating 100 years, Belstaff has been dubbed 'the coolest British outerwear brand of all time' by Maxim magazine.

Belstaff: Our First 100 Years is a celebratory, visual exploration of the people, designs, and story behind the iconic brand.

With historical prestige, Belstaff has been worn by the likes of Hollywood icon Steve McQueen, explorer Ranulph Fiennes, and aviator Amy Johnson when she became the first woman to fly solo from England to Australia in 1930.

And today Belstaff prides itself - and its iconic logo - as being synonymous with independent spirits and as the adventurers' clothier of choice - worn by Brad Pitt, David Beckham, John Boyega, and Ewan McGregor.

Belstaff is about the people, passion, and pioneers who have made the company the British beacon that it is today, featuring archive adverts, iconic photos, and the story of British design and innovation.

Begun as a family business in 1924 in Stoke-on-Trent, Belstaff put themselves on the fashion map with the novel idea of waxed waterproof cotton for motorcyclists - quickly becoming associated with style, speed, and adventure.