A recent study found that most business leaders believe in the value of using data and analytics, but say they lack confidence in measures of their effectiveness. In the data analytics community, intuition has been rarely discussed in executive decision-making. The book examines how well do executiv...

A recent study found that most business leaders believe in the value of using data and analytics, but say they lack confidence in measures of their effectiveness. In the data analytics community, intuition has been rarely discussed in executive decision-making. The book examines how well do executives trust their intuition.