Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.

Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.

This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities. It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.